This article is about the latest in a major battle between

Viacom and Google which stems from their discrepancy over
liability in cases of copyright violations by the users of
websites like youtube.  Clearly, Viacom doesn’t want to see
youtube profiting off of content that their company has
paid to create.  Youtube, meanwhile clearly doesn’t want
to admit that it is liable for guaranteeing the originality
of the programming which users are constantly adding to
their site.  Experts seem to agree that this one could be
headed for the courts considering the lack of clear rules
governing this sort of case.  One thing is clear with the
gathering of armies for these legal wars and the continual
advent of new, innovative ways to advertise is that there
is no clear winner and loser in the battle between
advertisers trying to get people to watch advertisements
and media consumers trying to avoid them.  Likely, the
powers that be will eventually find a compromise that
will allow them to continue to reap ridiculous profits.
It is hard to imagine that file sharing programs will
be able to continue to profit off of others creative
works by hiding behind firewalls or national borders in
perpetuity.  Certainly, the giants of these industries
will have some powerful weapons—once there is some
consensus on how much a movie, song, music video, or
television program ought to cost.